A special promotional event for Nitesh Tiwari’s much-awaited Ramayana turned into a memorable cross-cultural moment when global YouTube star MrBeast joined actor Ranbir Kapoor and the film’s team in Mumbai. A video showing MrBeast saying “Jai Shri Ram” after Ranbir Kapoor’s prompt has quickly attracted attention across social media.

MrBeast, whose real name is Jimmy Donaldson, attended the special gathering alongside Ranbir Kapoor, Sai Pallavi, Ravie Dubey, director Nitesh Tiwari and producer Namit Malhotra. The event was organised as part of the promotional campaign for the upcoming epic, which is being positioned for audiences in India as well as international markets.

Ranbir Kapoor helps MrBeast with the chant

One of the most widely circulated moments from the event came when someone from the audience called out “Jai Shri Ram”. MrBeast initially appeared unsure about the phrase. Ranbir Kapoor then prompted him to repeat it.

MrBeast followed Ranbir's lead and said, “Jai Shri Ram,” receiving loud cheers from the audience. Ranbir subsequently explained the meaning and significance of the greeting to the American creator.

The interaction offered an unusual meeting point between Indian cinema and one of the world's biggest digital creators. The short clip has since been widely shared online, making the moment one of the talking points surrounding the film's promotional activities.

MrBeast experiences the world of Ramayana

During the event, MrBeast also spoke about his experience of seeing portions of the upcoming film. He expressed gratitude for being invited and said the footage he had seen looked “phenomenal”, according to reports from the event.

The YouTuber's participation is particularly notable because of his enormous international digital audience. His appearance provides the Ramayana campaign with a connection to a global creator ecosystem beyond traditional Bollywood promotion.

For the filmmakers, taking the story to audiences outside India has been an important part of the project's broader positioning. The presence of MrBeast at the Mumbai showcase added another international dimension to that effort.

Ranbir Kapoor’s portrayal of Lord Ram

Ranbir Kapoor plays Lord Ram in the film, while Sai Pallavi portrays Sita. Yash is set to play Ravana, Sunny Deol portrays Hanuman and Ravie Dubey appears as Lakshman. The film is directed by Nitesh Tiwari, known for movies including Dangal.

At the event, Kapoor also spoke about the significance of Lord Ram and the broader cultural context behind the story. The actor explained that Ram's character is associated with sacrifice, duty and keeping one's commitments, while expressing hope that the film could offer international audiences an introduction to Indian culture and history.

Another moment from the gathering that drew attention showed Kapoor lifting a replica bow, adding to the visual impact of the promotional event.

A global promotional push

Ramayana is being developed as a large-scale cinematic adaptation of the Indian epic, with the first instalment scheduled for worldwide theatrical release in November 2026 and the second part expected in 2027. The project is being produced by Prime Focus Studios in association with DNEG and Yash's Monster Mind Creations.

MrBeast's appearance comes at a time when Indian films are increasingly using global digital personalities and international platforms to build awareness beyond traditional entertainment audiences.

His brief interaction with Ranbir Kapoor demonstrates how a few seconds from a live promotional event can quickly become social-media content in its own right. The “Jai Shri Ram” moment has given the Ramayana campaign an additional viral talking point while bringing together Bollywood, Indian mythology and global internet culture in one widely shared clip.

For fans awaiting the film, the Mumbai event offered another glimpse into the scale of the promotional campaign surrounding Ramayana. For digital audiences, however, it was the unexpected interaction between Ranbir Kapoor and MrBeast — ending with the global creator saying “Jai Shri Ram” — that emerged as the standout moment.

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